Floral runways Securing access to
global markets
31st March 2025
Floral runways: Securing access to global markets
African floral exports are facing unprecedented challenges. With traditional air cargo capacity shifting to more lucrative routes and infrastructure limitations hindering efficient operations, the floriculture sector is under pressure. Flower Logistics Africa 2025 will address these issues and bring together logistics providers, farm owners, exporters, and industry leaders to discuss ways to secure air freight access, explore infrastructure solutions, and strengthen global connections. Together, we’ll work to ensure Africa’s flowers continue to thrive on the world stage.
250+
Expert Speakers
400+
Exporters
2000+
Delegates
100+
Networking Hours
Partners
Presenting Partner
Gateway Airport Partner
Gold Partner
Exhibiting Partner
Supporting Partners
Track Partners
Associate Partner
Industry Partners
Agenda
0800 to 0900 hrs
Registration
0900 to 0915 hrs
Welcome
Reji John
Logistics Update Africa
0915 to 0930 hrs
Inaugural Address
Caleb Kositany
Kenya Airports Authority
0930 to 0945 hrs
Keynote Address
Clement Tulezi
Kenya Flower Council (KFC)
0945 to 1045 hrs
Business Session 1
Expanding reach & capacity access for African flowers
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African floriculture relies heavily on air freight to access global markets, but limited capacity and rising freight costs threaten the industry’s growth. This panel will address the critical challenges of securing reliable and affordable air cargo access, especially during peak seasons.
Elizabeth Kimani
Sian Sololo Agriculture
Eliud Njenga
Credible Blooms
Claris Wanjohi
Wafex
Clement Tulezi
Kenya Flower Council (KFC)
Sam Quintelier
Brussels Airport
Jacob Bwana
Kenya Airports Authority
Patricia Odida
Astral Aviation
Reji John
Logistics Update Africa
Moderator
1045 to 1100 hrs
Presentation
Market insights: Optimising logistics, expanding markets for Kenyan flowers
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An analysis of Kenya’s flower logistics and supply chain, highlighting key export trends, market opportunities, and transportation challenges. Explore the evolving role of air and sea freight in enhancing efficiency and competitiveness.
Griffin KAIGA
COLEAD
Feline Heussen
Q-Point
1100 to 1130 hrs
Coffee Break
1130 to 1145 hrs
Presentation
More sustainable and better margins: How is Kenya doing versus its industry peers?
Jeroen van der Hulst
FlowerWatch
1145 to 1245 hrs
Business Session 2
Flowers in the high seas: Reimagining the future of logistics
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As disruptions in air freight and sustainability push the floriculture industry to explore alternatives, sea freight is emerging as a viable option for flower exports. This session will explore the challenges and opportunities of shifting from air to sea logistics while maintaining product quality and cost efficiency.
Paul Salim
Baraka Roses
David Onyango
Flamingo Horticulture
Alice Muiruri
Wilmar Flowers
Jackson Waweru
Royal FloraHolland
Karen Rono
A.P. Moller - Maersk
Sylvie Mamias
Union Fleurs
Libin Chacko Kurian
Logistics Update Africa
Moderator
1245 to 1300 hrs
Presentation
Ostend-Bruges Airport: Your gateway to European flower logistics
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Explore how Ostend-Bruges International Airport serves as the ultimate gateway for African flowers to reach global markets faster, fresher, and with higher value. This session will highlight the airport’s strategic location, 24/7 operations, and seamless logistics solutions that optimise flower exports to Europe and beyond.
Rose Yiqian QIU
Ostend–Bruges International Airport
1300 to 1400 hrs
Lunch
1400 to 1500 hrs
Business Session 3
Empowering smallholders: Consolidation and quality control in perishable exports
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Smallholder farmers are the backbone of Africa’s floriculture and perishable exports, yet they face significant challenges in accessing global markets. Limited resources, fragmented supply chains, and the complexity of maintaining quality during consolidation create barriers to their success. This panel will explore how smallholders can be empowered through innovative logistics solutions and strategic collaborations.
Franklyne Moses Ramogi
Herany Flora
Bramwel Hadriel
Sundrew Flowers
Nick Matchett
The Flower Hub
Martin Kabaka
Cargolite
Racheal Ndegwa
Swissport Kenya
Mercy Mutegi
Etihad Cargo
Dean Boljuncic
Maastricht Aachen Airport
Lina Jamwa
Kenya Flower Council
Moderator
1500 to 1515 hrs
Presentation
Enhancing trade efficiency with digital infrastructure
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The Trade Logistics Information Pipeline (TLIP) is a blockchain-powered digital infrastructure designed to streamline trade logistics. By integrating real-time data from customs, freight forwarders, shippers, and port operators, TLIP enhances transparency, coordination, and end-to-end visibility across supply chains.
Wambui Wanjiku
IOTA Foundation
1515 to 1545 hrs
Coffee Break
1545 to 1615 hrs
Up on stage
Hidden challenges of moving cuttings
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Cuttings are the backbone of floriculture, yet their logistics are far more complex than transporting flowers. These delicate, living plants require strict temperature control, specialized packaging, and rapid airfreight to ensure viability. Any delay or mishandling can have a significant impact on quality and supply chains.
Virginia Gitonga
Selecta one Kenya
Libin Chacko Kurian
Logistics Update Africa
Moderator
1615 to 1715 hrs
Business Session 4
Integrating rail and road: Streamlining transport to ports
Read More ↓
Efficient transport systems are critical for ensuring that Africa’s flowers reach ports on time and in optimal condition. However, fragmented road networks, inadequate rail connectivity, and infrastructure gaps continue to hinder seamless logistics. This panel will delve into how integrating rail and road transport can streamline the journey of perishables from farms to ports, reducing costs and delays while maintaining quality.
Ghanshyam Dusang
PJ Dave Flower Group
Moses Ndegwa
AAA Growers
Gabriel Mbiti
Africa Finance Corporation
Racheal Mugure
Tradewinds Logistics
Rajarshi Chatterjee
Logistics Update Africa
Moderator
1715 to 1725 hrs
Closing Remarks
1725 hrs
Cocktail & Dinner
Speakers
Testimonials
Organiser
Logistics Update Africa (LUA) is a bi-monthly magazine that brings the most credible news, views and stories of and from Africa about the continent’s evolving transport and logistics industries.
LUA is one of the three publications from STAT Media Group, the earliest business to business trade publication in transport and logistics in the world. LUA gives an insight of the untapped potential of Africa’s economy and its unexplored and emerging markets that are eventually opening to the world.
LUA has a circulation of 13,000 copies and readership of close to 41,000 industry professionals from air cargo, sea freight, rail & road transport industries within Africa and Europe. LUA is available online at www.logupdateafrica.com and it is updated regularly with the latest transport and logistics news from around the world.
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Venue
Emara Ole-Sereni
Emara Ole-Sereni,
18187, Nairobi, Kenya
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